Privacy Policy

1. Information We Collect

We may collect information from you directly, automatically when you use our website, or from third-party services that help us operate and market our business.

Information You Provide

When you contact us, request an estimate, schedule a consultation, submit a form, or otherwise communicate with us, we may collect information such as:

• Name
• Email address
• Telephone or mobile phone number
• Mailing or property address
• Information about your roofing, siding, exterior remodeling, or other home improvement project
• Information you provide in messages, forms, consultations, or other communications
• Appointment and service-related information
• SMS/text messaging consent and opt-in information

Please do not provide sensitive personal information through our website unless specifically requested and necessary for the service you are seeking.

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, pixels, tags, scripts, web beacons, and similar technologies. This information may include:

• IP address
• Browser type and version
• Device type
• Operating system
• General geographic location
• Pages visited
• Links or buttons clicked
• Date and time of visits
• Referring website or source
• Time spent on pages
• Website navigation and interaction information
• Information about how you interact with advertisements or marketing communications
• Other technical and usage information associated with your visit

This information generally does not directly identify you by name, but it may be associated with other information we or our service providers have about you.

2. How We Use Information

We may use information we collect for legitimate business and operational purposes, including to:

• Respond to inquiries and requests for free estimates
• Contact you regarding services you have requested
• Schedule appointments and consultations
• Provide roofing, siding, and exterior remodeling services
• Send appointment reminders and service-related communications
• Provide project updates and customer support
• Communicate with you by phone, email, or text message when permitted
• Improve our website, services, and customer experience
• Understand how visitors use our website
• Measure website traffic and marketing performance
• Evaluate the effectiveness of advertising campaigns
• Attribute website visits, inquiries, and conversions to marketing campaigns
• Create or evaluate audiences for advertising purposes
• Deliver advertisements that may be relevant to your interests
• Conduct remarketing or retargeting campaigns
• Detect, prevent, and investigate fraud, abuse, security incidents, or other potentially harmful activity
• Maintain and improve the security and functionality of our website
• Comply with applicable laws, regulations, legal processes, or governmental requests
• Enforce our agreements and protect our rights, property, and safety

3. Cookies and Similar Tracking Technologies

Our website may use cookies and similar technologies to provide functionality, understand website usage, measure advertising performance, and support digital marketing activities.

A cookie is a small text file placed on your device when you visit a website. Other technologies, including pixels, tags, scripts, and web beacons, may perform similar functions.

We may use these technologies for several purposes:

Essential Technologies

These technologies may be necessary for the website to function properly, maintain security, remember certain settings, or provide services you request.

Analytics Technologies

We may use analytics technologies to understand how visitors interact with our website. Analytics information can help us determine which pages are visited, how visitors navigate the site, how visitors arrive at the website, and how the website performs.

We may use third-party analytics providers to collect and analyze this information on our behalf.

Advertising and Remarketing Technologies

We may use advertising, remarketing, retargeting, and audience-measurement technologies provided by third parties.

These technologies may allow us or our advertising partners to:

• Measure the effectiveness of advertisements
• Determine whether an advertisement resulted in a website visit, inquiry, estimate request, or other conversion
• Build or evaluate advertising audiences
• Show advertisements to people who previously visited our website
• Deliver advertisements across websites or platforms
• Limit how frequently an advertisement is shown
• Understand which advertising campaigns are most effective
• Improve and optimize advertising campaigns

These technologies may collect information about your browser, device, website activity, advertisements viewed or interacted with, and other online activity. Depending on the service and your settings, this information may be associated with identifiers such as cookies, mobile advertising identifiers, or similar technologies.

We do not use these technologies to intentionally collect sensitive personal information through our website.

4. Third-Party Services and Service Providers

We may use third-party companies and service providers to help us operate our website, communicate with customers, process inquiries, analyze website traffic, measure advertising performance, and conduct marketing activities.

These providers may include, depending on the technologies currently implemented on our website:

• Website hosting and technology providers
• Customer relationship management and lead-management platforms
• Analytics providers
• Advertising and conversion-tracking providers
• Remarketing and retargeting platforms
• Email and communications providers
• SMS/text messaging providers
• Form and scheduling providers
• Security and fraud-prevention providers

These companies may process information on our behalf or, depending on the service, collect information directly through their technologies.

Third-party providers may have their own privacy policies and terms governing their collection and use of information.

5. SMS / Text Messaging

Exceptional Exteriors Roofing & Siding may use SMS/text messaging to communicate with customers and prospective customers.

SMS Consent Information

We do not sell, rent, or share SMS opt-in information or consent records with third parties for their own independent marketing purposes.

SMS consent information is used to administer and provide the text messaging communications described above.

6. How We Share Information

We do not sell your personal information for monetary consideration.

We may disclose information in the following circumstances:

Service Providers

We may provide information to vendors and contractors that help us operate our business, website, communications, customer service, analytics, advertising, and marketing activities.

These providers may access information only as reasonably necessary to perform services for us or as otherwise permitted by applicable law.

Advertising and Analytics Providers

We may allow third-party analytics and advertising providers to collect information through cookies, pixels, tags, and similar technologies for purposes such as analytics, conversion tracking, audience measurement, remarketing, retargeting, and advertising optimization.

The information collected through these technologies may be used by the applicable provider according to its own privacy policy and terms.

Legal Requirements

We may disclose information when we believe disclosure is necessary to:

• Comply with applicable law, regulation, subpoena, court order, or legal process
• Respond to a lawful governmental request
• Protect our rights, property, or safety
• Protect the rights, property, or safety of our customers or others
• Investigate fraud, security issues, or other unlawful activity
• Enforce our agreements or policies

Business Transfers

If Exceptional Exteriors is involved in a merger, acquisition, financing, reorganization, sale of assets, or other business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

7. Your Choices Regarding Cookies and Tracking

You may be able to control or limit certain cookies and tracking technologies through your browser settings, device settings, or tools provided by third-party advertising and analytics providers.

You may also be able to delete cookies that have already been placed on your device. Please understand that disabling certain cookies may affect the functionality of our website.

Because different browsers, devices, advertising platforms, and technologies provide different controls, we cannot guarantee that every third-party tracking technology can be disabled through a single setting.

Where required by applicable law, we will provide additional choices or consent mechanisms for certain cookies or tracking technologies.

8. Advertising and Do Not Track Signals

Our website may participate in online advertising and remarketing programs that use cookies or similar technologies to recognize a browser or device that has previously visited our website.

Some browsers offer a "Do Not Track" setting. Because there is not a universally accepted standard for responding to Do Not Track signals, our website may not respond to all such signals.

9. Email Communications

If you provide your email address, we may use it to respond to your inquiry, provide requested information, communicate regarding services, or send marketing communications where permitted by law.

You may unsubscribe from marketing emails by following the unsubscribe instructions contained in the applicable email.

We may continue to send non-promotional, service-related communications when reasonably necessary to provide requested services or respond to an inquiry.

10. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide services, maintain business and transaction records, resolve disputes, enforce agreements, comply with legal obligations, and protect our legitimate business interests.

The length of time information is retained depends on the type of information, why it was collected, and applicable legal or business requirements.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to applicable law.

11. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, disclosure, or destruction.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. We cannot guarantee absolute security of information transmitted to or stored by us.

12. New York Privacy and Data Security

Exceptional Exteriors operates in Rochester, New York and takes reasonable measures to protect personal information in accordance with applicable New York laws and regulations.

We maintain reasonable safeguards appropriate to the nature and sensitivity of the information we collect and maintain.

Nothing in this Privacy Policy limits any rights or protections that may apply to you under applicable federal, state, or local law.

13. Your Privacy Requests

Depending on applicable law, you may contact us to request information about the personal information we maintain about you or to request that we correct or delete certain information.

We may need to verify your identity before completing certain requests.

Some information may not be eligible for deletion or modification where we are required or permitted by law to retain it or where it is necessary for legitimate business purposes.

To make a privacy-related request, contact us using the information provided in the "Contact Us" section below.

14. Children's Privacy

Our website and services are intended for adults and are not directed toward children under 13.

We do not knowingly collect personal information from children under 13 through our website. If you believe a child has provided personal information to us, please contact us so that we can take appropriate steps.

15. Third-Party Websites

Our website may contain links to websites, services, social media platforms, or other resources operated by third parties.

We are not responsible for the privacy practices, security, content, or policies of third-party websites or services. We encourage you to review the privacy policy of any third-party website or service you visit.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, tracking technologies, legal requirements, or third-party services.

When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy. We encourage you to periodically review this page to remain informed about how we collect and use information.

17. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:

Exceptional Exteriors Roofing & Siding

68 N Union St

Rochester, NY 14607

Phone: 585-284-2800

Email: info@exceptionalexteriorsinc.com